Diario de Noticias de Álava is a newspaper owned by Grupo Noticias and is committed to reporting local news with rigour and diversity, arabar guztion egunkaria, as stated on its daily front cover. A declaration of intent that it has abided by since it was created in 2004, during a career in which culture has always been an identifying trait of its news service, with the Azkena Rock Festival – for which it is the official media – an essential highlight on its pages.